Every Year brings and makes with it history and trends. Eight months into 2016 has shown us the top travel trends for the year and if you are fearing on missing out, you still have four months to jump on to the bandwagon. Here are the top travel trends of 2016.
- Return to West
Whilst the western Mediterranean has never fallen out of style and has constantly high visitor numbers, it enjoyed an especially strong summer during 2015, perhaps in part due to extra capacity being put on by tour operators following changes in trade advice to destinations. This capacity remains in place for 2016.
Old Favorites like Spain, Morocco, Italy and Tunisia lead the travel trends. The itinerary is ideal for art and history lovers who wish to explore the region’s landmarks, beaches, cafes and boutique shops. Don’t miss highlights such as Barcelona’s Las Ramblas, a day trip to Capri from Naples or Sorrento, or an excursion to the wine-making villages of the French countryside.
- Luxury Vacations
Perhaps an after-effect of the Instagram account of their friends has goaded almost four in ten (39%) people in social grade A, say they are planning to spend more on holidays in 2016, compared to an average of 23%. People in social grade B are also more likely than average to spend more next year with 27% stating that they plan to do it.
We’re thinking Ibiza and Skiing in The Alps while popping a bottle of champagne with caviar for dinner.
- Slightly Cheaper River Cruises
Many in the industry are worried that river cruising has reached a saturation point. Some 23 new boats were launched in 2015, with more debuting the year before. Not only is there limited space on the great rivers of the world (the Danube, the Rhine, the Seine, the Mekong, the Yangtze, etc), but it may be that, in 2016, there will be more staterooms than would-be passengers. If the number of discounts we’ve seen in recent months for river cruises is any indication, prices could continue to stay flat or bottom out.
- The Farther, the Better
Going away to destinations that seem to be as far away as another planet is no longer the forte of Hippies. Travel trends have seen a 350% increase in long haul customers over the last ten years with an 800% increase in families taking long haul holidays.
Wider availability of new aircrafts, such as Boeing’s Dreamliner and the Airbus A380 is also making long haul travel more attractive, as is the abolition of Air Passenger Duty (APD) bands C and D in April 2015, which is expected to save holidaymakers $200m a year.
- Active Holidays
Young people seem to be moving away from vacations that involved lazy trips to the beach to ones that require more exertion than your typical day at the office. 9% of 16-24 year olds and 12% of 25-34 year olds plan to take an adventure or challenge holiday break. Both long and short haul destinations can benefit from this trend: in 2015, holidays to the lakes and mountains were most popular with people aged 25-34, with 14% taking this type of holiday.
Biking, water sports and Air Gliding have emerged as popular active travel trends for 2016.
- Hello Uncle Sam
The health of the US travel market remains of vital interest to the worldwide travel and tourism industry. The country is both a leading source market and destination at the same time. It is the world’s second-largest outbound travel market (behind Germany and ahead of the UK) in terms of the number of trips but is number one for spending, according to World Travel Monitor figures.
Several key trends in the US leisure travel market at present, according to Tress, include more short trips, rising interest in ‘authentic’ trips, adventure holidays, an increasing focus on health and wellness, culinary tourism, more up-market travel and an increase in ‘multi-generational’ travel.
Social Media seems to be the boost tourism needed. More and more international travelers are also actively posting their holiday experiences on social media, with the percentage now having risen to nearly 50%, according to World Travel Monitor figures. Most post on review sites while some post on blogs.
Overall, we can say that travel sites and travel blogs are the most influential social media in terms of influencing travel planning and bookings, especially for destinations and accommodation, while social networks are relatively unimportant.